Create Effective Newsletters and eZines

Design and manage your eZine or newsletter for maximum effectiveness. GreenLivinNewMexico.com

Print or online newsletters (eLetters or eZines) allow you to communicate with groups of people – clients, prospects, friends, family, associates. If you want it to be seen, read and evoke response, you need to design, format, write/edit, regularly schedule, distribute and reply to  comments. Let’s go through the whole process to create a workable, fun template, editorial schedule and professional product.

This workshop has been taught many times at Community Colleges, Continuing Education, to Non-Profit Organizations and Corporate Communications Departments.
Aysha, who owned a desktop publishing agency for 18 years, will be in San Miguel de Allende, Mexico January 21-March 22, 2011 and is available to conduct this workshop. Please call US cell phone: (505) 577-7576 or contact via this site. For more info on this and other Workshops, see website.

This workshop takes you step-by through:

1. Identify the purpose and type of news/eletter/eZine to best serve your needs
2. Understand your readership (clients/customers) and the benefit to them
3. Create objectives and goals
4. Plan and budget (time, money and other resources)
5. How to get, use and leverage advertising sales, sponsorships and affiliates
6. Avoid common mistakes and reasons newsletters are not read
7. Design spec sheets and understand the power of type and graphics
8. Tips for reporters, editors and photographers
9. Brainstorming techniques for editorial scheduling
10. and much more!

This is an intensive 4-hour class that can be broken into two 2-hour sessions.

Participants: ideal for business start-ups and those in business any length of time. Can be sponsored by civic group, Chamber of Commerce, industry association, etc.

Process: Hands-on, small group break-outs, question and answer sessions.

Cost: $95 pp. (min 4 attendees, max. 12), workbook included.

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